From designing the products to manufacturing, shipping, and marketing is all done by Areena Shrestha, CEO, and Founder of Kumari Beauty. An absolute girl boss who started her vegan and cruelty-free beauty brand two years back in her college dorm and has empowered thousands of girls to embrace themselves the way they are. In this episode, Areena opens up about how she builds trust with the consumers in a highly saturated market, the role of social media in her success, overcoming insecurities, dealing with criticism online, and the values on which Kumari Beauty is built. Khushi and Areena also discuss unattainable beauty standards set by the media, greenwashing, and the need for diversity in marketing campaigns.  Enjoy listening to this:) More information about- Areena Shrestha https://instagram.com/areena_shrestha?igshid=YmMyMTA2M2Y= Kumari Beauty  https://kumaribeauty.com/ https://instagram.com/kumaribeauty_?igshid=YmMyMTA2M2Y= https://www.tiktok.com/@kumaribeauty_?_t=8WgMCZs37b7&_r=1 Flipping Founders accounts on social media https://www.instagram.com/flippingfounderss/ https://www.linkedin.com/company/flipping-founders/